Facebook Lives for Coaches: A Simple Format That Builds Trust

Facebook Live is still one of the highest-trust things a coach can do, because it is the closest thing to being in the room with someone. The problem is most coaches overthink it. Use this simple format, repeated weekly.

The four-part live format

• Open with a question that names your audience's struggle.
• Teach one thing that helps with it, keep it to three to five minutes.
• Tell one real story or example of it working.
• Invite one next step that fits, a comment, a message, or a look at your offers.

Where to go live

Go live inside your Facebook group. Your group is where the trust already exists, and members get notified when you go live, so you start with an audience that actually wants to hear from you. Repurpose the replay into a pinned post so latecomers get the same value.

Turn live interest into a next step

Every live is a chance to recognise interest. Invite viewers to comment a word, and when someone does, you have a warm person to reply to. Not every comment needs a call. Match the next step to what they are asking for. When a call does fit, the Coaching Client System, powered by RMM, means the enquiry form and booking are already set up, and the reminder goes out before the call so the timing is handled.

The live builds the trust. You recognise the interest. The system helps with the rest.

Come and join us in the free Facebook group, where I go live and where coaches work through this kind of thing together, with honest help and no pressure.