Words That Are Killing Your Facebook Reach (And What To Say Instead To Grow Your Audience And Get Clients)
If you’re serious about growing a thriving Facebook community, turning followers into clients, and finally seeing your posts work for you (instead of falling flat), there’s something you need to know.
👉 The words you use in your posts can either help you build genuine connections and skyrocket your visibility… or quietly sabotage your success.
Yes — even if your content is brilliant. Even if your offer is amazing. Even if your audience is ready for what you sell.
Let’s talk about the words and phrases that could be killing your Facebook reach — and how to swap them out so that you actually build the engagement, connections, and sales you deserve.
And by the end of this post?
You’ll know exactly how to create posts that not only get seen, but help you grow your Facebook group, profile, or page — and I’ll show you the next step to fast-track it inside The Social Growth Academy.
Why These Words Matter More Than You Realise
Here’s the truth: Facebook’s algorithm doesn’t like certain words. Neither does your audience.
Some words and phrases trigger the algorithm to limit your reach because they look too promotional. Others feel cold, salesy, or generic — and that makes your audience scroll on by without engaging.
The result?
❌ Your posts don’t get seen.
❌ Your engagement drops.
❌ Your group or profile stops growing.
❌ And your offers? They don’t convert — even though you know they’re good.
Words To Stop Using Right Now
Here’s what I see holding so many business owners back — and if you’re using these words, don’t worry. You’re not alone, and I’ll show you how to fix it.
🚫 Buy now, Order today, Don’t miss out, Hurry!
Posts that sound like ads? The algorithm will likely bury them — and your audience will too.
💡 Try this instead:
Talk about what’s possible. The transformation. The feeling. Invite people to explore, discover, or see how it fits for them.
🚫 Exclusive offer, Limited time deal, Discount, Best price
These can feel transactional — and Facebook’s system doesn’t like them either.
💡 Try this instead:
Focus on the value and outcome. Share what makes your product, service, or membership genuinely helpful.
🚫 Click here, Call now, Sign up today
Old-school sales CTAs = less reach, less engagement.
💡 Try this instead:
Encourage natural next steps — let me know if this resonates, drop a comment, message me if you’re curious.
🚫 Freebie, Giveaway, Prize
Believe it or not, these words can trigger spam filters or limit your post’s visibility.
💡 Try this instead:
Position these as helpful resources, bonus tools, or extra value — it feels more genuine and inviting.
The Real Secret: It’s Not Just About The Words
The right words are important. But what matters most?
👉 Having a plan for what to say, how to say it, and when to say it so that your posts build connection, engagement, and sales — without feeling salesy.
👉 And having support to stay consistent, stay visible, and know what works — so you’re not second-guessing every post.
This Is Where The Social Growth Academy Comes In
Inside The Social Growth Academy, I’ll show you exactly how to:
✅ Ditch the words and phrases that tank your reach — and what to say instead with our DAILY post ideas for profiles, pages AND groups!
✅ Write posts that feel natural AND convert — without ads, spammy tactics, or cringe-y sales language
✅ Grow your Facebook group, profile, or page in a way that feels good to you and your audience
✅ Use proven strategies to go from engagement to clients, without the guesswork
You’ll get masterclasses, done-for-you templates, simple plans, and my personal support — so you’re never left wondering what to post or why it’s not working.
Your Next Step
👉 If you’re ready to stop wasting time on posts that don’t get seen…
👉 If you want to grow your Facebook presence without ads or awkward sales tactics…
👉 If you’re serious about building a community that actually engages and buys…
Then it’s time to join us inside The Social Growth Academy.
Let’s get your posts working for you — so you can focus on what you do best: building your business and making an impact.
